2010 IN VIEW

OneAccord Partners offers Topline View to senior executives to assist you in gaining valuable strategic and tactical perspectives for success. OneAccord is a nationwide team of experienced marketing and sales executives who have successfully served numerous top U.S. companies (See our Practice Focus). Topline View puts facts and information at your fingertips and points you to solid resources should you wish to dig deeper.

In This Issue: Macro View: Economic Indicators | Global View: Punch through the Tunnel to Your Company’s Recovery |   Strategic: Winning the Great Recession Race |  Client Value View: Mining Sector | Community: OneAccord Not-For-Profit Practice

BUSINESS SUSTAINABILITY

• Our Partners
• Strategic Challenges
• Rapid Revenue Diagnostic Tool
• Sales Disciplines
• Marketing Disciplines
• Case Studies

MACRO VIEW

The USA TODAY/IHS Global Insight Economic Outlook Index shows moderating but firm growth in early 2010 after a strong recovery in the second half of 2009.

Construction Backlog Indicator Shows Positives in 2009 Q3 & Q4
The CBI shows modest increases in the backlog, though the overall is still at historic lows.

Confidence Among Nation’s CEOs Increased in Q3 – 2009

• Overall confidence - 63 pts   (Change of + 8 pts from Q2)
• Belief that overall conditions have improved: 68 %   (Change of +36% pts from Q2)
• Belief that conditions in their industry approved: 55%  (Change of +31% pts from Q2)

Source: The Conference Board

GLOBAL PERSPECTIVES

Punch Through the Tunnel to Your Company’s Recovery
By Peter Klinge, Regional Managing Principal – Salt Lake City

The worst of the recession is over and as of Q1 ‘10 it’s evident we’re moving in the wobbly direction of recovery. But to ensure the future you want for your business, now is the time to evaluate the company’s business strategy and organizational alignment. Effort behind these points will drive sustainable growth and enable the company to punch out of the recovery with renewed strength and vigor. As business leaders it’s time for action; to seize opportunity, to build, to grow. Aligning the business strategy with organizational health and development of the company comes at a critical time; a company risks missing out on the recovery if these issues are not addressed. Read More

STRATEGIC VIEW

When the “Great Recession” hit, many business leaders properly set ensuring the safety of their cash flow into the future and doing what was needed to build strength in this critical financial area. Even though the stock market has shown gains, investment houses recognize the increased earnings have come from aggressive cost cutting cutbacks and reorganization rather than increased revenues. History has demonstrated how those who invest in development and a stronger brand in these tough times are the ones who grow the most rapidly and gain market share and margins when their business segment improves. Read More

CLIENT VALUE VIEW

Case Study: Mineral Sector Firm Adapts and Thrives
By Peter Klinge, Regional Managing Principal – Salt Lake City

With OneAccord’s help in overall store strategy and worldwide account development, this firm’s sales organization was re-energized resulting in revenue gains that exceeded 25% to nearly $2B from 2005 to 2008.

Read More

COMMUNITY

The need for strategic growth, assessment, and revenue strategies is acute in the not-for-profit world as in the for profit world. OneAccord NFP helps faith-based and community-based not-for-profit organizations develop winning fundraising strategies along with a number of other key strategic services.Read More

UPCOMING EVENTS

Building the Positive & Power Mindset of a Champion

Presenter: by University of Alabama Football Coach Nick Saban

Date: Monday, January 25, 2010

Format: Morning Breakfast & Presentation – 8:00a to 10:30a

Location: Birmingham, AL

For More Information go to: www.excellentcultures.com, Excellent Cultures is a OneAccord aligned partner