strategic planning, sales, company strategy

Putting “Value” in Value Propositions

I recently took part in a leadership strategy session where 10 CEOs and business owners operating in a similar market were asked to write down what their top three differentiators were that made their company stand out? Out of those 10 CEOs in the room, seven of them wrote down that their biggest asset as [...]

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Cloud Computing Wordcloud

Top Trends to Watch for in 2014

With all the technologies coming out this year, a handful will stand out as being bona fide trendsetters. Only a small portion of those will be directly relevant to businesses, both large and small. Here’s a list of trends we think are worth keeping an eye out for, not because they’re popular but because they [...]

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Big Data, Data Driven Marketing

Predictable Growth

Outpace Your Competition And Control Expenses With A Data-Driven Marketing Program Not long ago, marketing was all about standing on the tallest mountain and screaming the loudest. Today’s savvy marketers are demanding (and getting) a whole new level of performance and accountability using data-driven marketing programs. We’ve seen clients significantly increase lead-generation, conversion, visibility and [...]

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Big Data, OneAccord Partners, OneAccord Digital

Take Inventory of Your Data Assets

The ability to leverage data to create a significant competitive advantage continues to separate the leaders from the laggards in virtually every industry. Until recently, the flood of data produced by most companies was largely ignored and unused. Within the last several years, tools have been created that allow companies to harness the data to [...]

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Marketing, ROI based marketing, OneAccord Digital

Do You Feel the Heat?

The new survey by CMO (Chief Marketing Officer Council) announced that 66% of marketing executives are feeling heat from the CEO and board of directors to make marketing more effective. 60% said that the “heat” was increasing. Is that good or bad? Generally speaking, we think it is good. Especially when there are techniques, technologies, [...]

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