Big Data, Data Driven Marketing

Predictable Growth

Outpace Your Competition And Control Expenses With A Data-Driven Marketing Program Not long ago, marketing was all about standing on the tallest mountain and screaming the loudest. Today’s savvy marketers are demanding (and getting) a whole new level of performance and accountability using data-driven marketing programs. We’ve seen clients significantly increase lead-generation, conversion, visibility and […]

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Big Data, OneAccord Partners, OneAccord Digital

Take Inventory of Your Data Assets

The ability to leverage data to create a significant competitive advantage continues to separate the leaders from the laggards in virtually every industry. Until recently, the flood of data produced by most companies was largely ignored and unused. Within the last several years, tools have been created that allow companies to harness the data to […]

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Marketing, ROI based marketing, OneAccord Digital

Do You Feel the Heat?

The new survey by CMO (Chief Marketing Officer Council) announced that 66% of marketing executives are feeling heat from the CEO and board of directors to make marketing more effective. 60% said that the “heat” was increasing. Is that good or bad? Generally speaking, we think it is good. Especially when there are techniques, technologies, […]

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big data, marketing

Big Data Meets Marketing – 5 Trends for 2014

Sure, this is the time of year that we see a lot of predictions and trends being announced. Many will focus on social media, content marketing and other smaller pieces of the puzzle. For marketers that want to rise (way) above the white noise, there are five things that will predictably get you there. The […]

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Danger-Minefield

Navigating the Minefields of Life and Business

The world would like us to believe that when we turn 18, we’re “mature” and capable of making decisions on our own. After all, you’ve been through school, you’re considered an adult, you’re legally driving, dating, etc. As I was doing a personal study this morning, I read a piece from Dennis Rainey’s “Moments with […]

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