Metrics on a computer screen

Effective Measuring with Content and Data

As marketers we should always be looking to better our content, ads and sales so the results we obtain for ourselves and our clients are the best possible. In this day and age of the web it is so easy to launch a new landing page, micro site, campaign or video, that it’s just a […]

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Pumpkin wearing glasses

Resources for Business Leaders: October 2017

October seems a fitting month to address some of the scary things about business — millennials in the workplace, for example. The videos, posts and podcast below, curated for your reading and listening pleasure, should help make you the smartest pumpkin on the block. 1. How a Corporate Mission Can Drive Young Workers Away Attracting and […]

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Business team

Convergence: A Business Force Multiplier

The official Department of Defense definition of “force multiplier” is: “A capability that, when added to and employed by a combat force, significantly increases the combat potential of that force and thus enhances the probability of successful mission accomplishment.” When these four business components converge, they create a business force multiplier: • Leadership • Alignment […]

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