Man overwhelmed by marketing questions

Digital Marketing 101: An Executive Primer

It’s easy to get confused with marketing terms and jargon. CPC, PPC, SEO – how do you keep it straight? How do these things fit together? What’s important? With this in mind, I’ve created an executive primer, especially designed for SMB leaders in the B2B space who have other responsibilities and need to have a […]

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Marketing word cloud by Sean MacEntee, Flickr Creative Commons

Marketing Trends in 2017

After surveying more than 6,000 marketers from around the globe—the majority from businesses employing 25 people or fewer—Hubspot has released its annual report on inbound marketing for 2017. In today’s post, we’ll take a look at some of the findings which are relevant to business owners trying to market their small to medium size business. The report shifts focus between […]

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Marketing Metrics

How Do I Measure the Effectiveness of Marketing?

People often ask me about measuring their marketing effectiveness and ROI (return on investment): How do I know it’s working? How can I make sure the investment is making an impact? How do I ensure I don’t spend $20,000 with little or nothing to show for it? I used to hear, “I know half of […]

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Book and Glasses

Good Reads for the Business Owner: May 2017

Disruption is a common word these days, and it’s not limited to technology. How we work in any industry is being disrupted, as is hiring, education, the very notion of having a profession and more. But one constant amid change is the need for solid leadership. The posts, podcast and video below focus on what’s changing, where the professional […]

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Boss and employee meeting

3 Questions Every CEO Should Be Asking

Official Culture vs. Actual Culture It doesn’t matter what a company promotes, internally or externally, about its way of communicating if its top executives have a fundamentally different style. Even the best organizations flex to adjust their way of talking to match the guy(s) or gal(s) who run the show. For all the reasons linked […]

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