Business meeting

Internal Steps Toward Institutionalized Customers

In part one of his series, Dave Mantel explained what institutionalized customers are and why they’re so good for your business. In part two he discusses what steps to take in your organization to begin creating these customers. State the Mission If the plan is to create the kind of customers who increase the value […]

Read More

Institutionalized customers

Creating Institutionalized Customers

Institutionalized Customers: The True Value of Your Business One of my favorite movies is “The Shawshank Redemption.” It contains a scene with Brooks, a 40-year prison inmate who is about to be paroled and is afraid of what his new life will be. The scene picks up right after Brooks has held another inmate with […]

Read More


Consultant falling

Why Consultants Fail

This is the final installment of a three-part series. In part one, Eric examined the increasing demand for consultants and considered whether the consultant is a force for good or for evil. In part two, he defined what qualifies a consultant and the standards to which they are held. Today he wraps up with the […]

Read More

Super hero in a suit

Who Is a Consultant?

This is part two of a three-part series. In part one, Eric examined the increasing demand for consultants and considered whether the consultant is a force for good or for evil. Today he defines what qualifies a consultant and the standards to which they are held. The first consulting firm was founded by Arthur D. […]

Read More