Marketing Challenges and Opportunities

The Goals and Challenges of New Marketing

When it comes to marketing practices for modern companies, it’s no surprise that inbound is king. Not only is this form of marketing less expensive, it’s also more effective than traditional tactics. Hubspot released its eighth annual report on the state of inbound marketing this month. You can download the full report here. In this […]

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Conference Room

The Potential & Pitfalls of an ESOP

Business owners looking to exit their business are often curious about setting up an Employee Stock Ownership Plan. An ESOP basically allows an owner to sell the business to his or her employees, who then become shareholders of the company. This can be an attractive option when you read about the potential tax benefits and implications for […]

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OneAccord Partners 2016 Year in Review

OneAccord Partners’ 2016 Year in Review

The year 2016 has been one of crystalizing the vision of where OneAccord Partners is headed, where we want to go and how to invest our energy in order to get there. With strategic planning and a lot of hard work, we set OneAccord Partners on a solid trajectory that will take us into 2017 […]

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Marketing in 2017

Marketing Your Small Business in 2017

When it comes to marketing, we like to think about what’s new and how to keep pace with technology, trends, cultural shifts, etc. It’s important to pay attention to what your ideal customers are saying and where they’re saying it, but keep in mind that this is going to be unique to your ideal customers. […]

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