GM Nameplate
by OneAccord June 6th, 2006
Gerry Gallagher
World Wide Vice President, Sales and Marketing
GM Nameplate is a 50+ year-old company that has built an industry leading reputation with some of the largest and most admired companies today: Motorola, Dell, Nokia, Boeing, Rockwell, Baxter, Hewlett-Packard, & Stryker. The company is comprised of a team of nearly 1,000 professionals across seven facilities in North America and Asia.
In recent years, market shifts due to globalization caused declines in domestic sales for many of our key customers, which then reflected in our own sales growth. Our sales force, at that time, was predominately manufacturer’s representatives, supplemented by direct sales representatives who were focused on geographic territories.
We engaged OneAccord to focus on where we should make changes to align our strategies with the shifts in the marketplace, in order increase revenues. Most consultancies do a great job of telling their clients what they want to hear, but don’t necessarily determine the changes the company really needs to move forward. That was not the case here. While OneAccord found that we did many things well, we were told the truth, sometimes painfully, about initiatives we had to implement to move towards alignment with our goals and objectives faster.
Today, GM Nameplate has much stronger sales operations to support our goals and drive growth. We are confident we have the appropriate processes and accountability in place to execute effectively. We have had many positive results from our engagement with One Accord and are pleased to recommend their services to other companies interested in making changes and growing with the times.
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