Bill Menzel
CMO
My thanks to you and OneAccord for your five months of work with the
Smith & Wollensky Restaurant Group. You successfully supported the new ownership during a critical transition period. More specifically, you contributed to our launching of:

— A new Smith & Wollensky Restaurant positioning and marketing calendar driven
by an outstanding analysis of our first annual customer tracking study.
— Holiday programs that created double digit sales increases (and paid out) in the
markets supported by targeted external media.
— A new localized marketing and media focus in support of individual steakhouses
while working with eight General Managers to effect implementation.
— Marketing and business building programs for the full CY ‘08 including the
Pourings & Pairings wine tastings and other dinner and lunch focused efforts.
— Radio and television tests as well as local print efforts.
— An advertising agency and Internet database company as well as a PR firm
recommendation.

I wish you much success in your future endeavors, and will be glad to provide
references.