Allan Mayer, Principal
Seattle, Washington
Allan is a seasoned, top-level executive with over 30 years of strategic and tactical experience in a wide variety of industries and business environments. He was classically trained in marketing within large corporations, but also has extensive involvement in and is intimately familiar with startups and their many challenges and nuances. He has proven expertise and leadership as a CEO, and as a CMO within all functions of marketing, including strategic plan development and implementation, market research, messaging, branding, advertising, public relations, packaging, direct response programs, strategic partnerships and licensing.
Prior to joining OneAccord, Allan was a partner in a global consulting firm, The HMC Company, where he personally managed the emergence and/or growth of over 35 established businesses and new ventures during a 20-year period. His diverse list of clients included Monsanto, IBM, Coinstar and Horn Abbot (creators of the world-renowned board game, Trivial Pursuit), as well as a wide variety of startup companies. Several successful consulting assignments led to full-time executive employment, most notably as CEO of Essential Security Software, as well as VP of Marketing positions at GRINrx Corporation (dental products) and the bEQUAL Company (educational family games). Prior to consulting, Allan held senior marketing management / sales positions with Crescent Foods, Hunt-Wesson Foods (Con-Agra) and Oscar Meyer. During his six years at Hunt-Wesson, he managed three of the company's leading brands, and as VP of Marketing for Crescent Foods, he led the complete overhaul and successful reintroduction of a "forgotten" brand line.
In conjunction with his extensive consulting career, Allan was the founder of ConsumerView, a qualitative marketing research firm. He is highly experienced and well trained in all elements of qualitative research, including planning, respondent recruiting, questionnaire development, moderating / interviewing, results analysis, report writing and management presentation. His moderating and interviewing skills are especially strong and versatile, as he has worked with a variety of different audiences / respondents in both the B2C and B2B spaces (senior-level executives, mid-level managers, adults, senior citizens, teens, young children, etc).
Allan also has extensive experience with non-profit organizations on a volunteer basis. He was appointed by the U.S. Secretary of Health and Human Services to a four-year term on the National Advisory Board for Arthritis, Musculoskeletal and Skin Diseases (a National Institutes of Health board that develops recommendations for Congress). He also served for four years as President of the National Psoriasis Foundation, a 20,000-member organization located in Portland, OR. He was a board member and VP of Marketing & Brand Management at Pacific Northwest Ballet in Seattle. Currently, he serves as a board member at the Seattle Theater Group (Paramount Theater) in Seattle and at Pepperdine University in Malibu, CA.
Allan's education includes a MBA degree in Marketing from Arizona State University and a BS degree in Communications from Northwestern University. He is a licensed pilot with land and sea ratings, and his other interests include The Arts, distance swimming, skiing, tennis, several spectator sports and travel. He has been happily married to his wife, Debra, for 29 years, and together they have a son and twin daughters pursuing their professional careers across the country.
Read blog articles written by Allan Mayer