Paul Travis of OneAccord Promotes Closer Customer Collaboration in “Workday of the Future” Article

Says Focus on Both Internal and External Customers Increase Business Success

SEATTLE, Washington (April 14, 2008) Paul Travis of OneAccord was interviewed for an article entitled, “Some Visions of Workday of the Future.”by columnist Margaret Culp syndicated in publications such as the Hartford Courant and the Dallas Morning News.

Mr. Travis is a Partner at OneAccord, a leading sales and marketing professional services firm headquartered in Seattle with 15 offices in North America.Travis also co-authored the book “Leadership on Demand: How Smart CEOs Tap Interim Management to Drive Revenue.” During his 25 years in high technology, marketing, and consulting, he was nicknamed “the Columbo of Marketing” for remarkable skill in uncovering what drives customer behavior.

The article quotes Mr. Travis as saying: “[Businesspeople are] realizing that they can only go ‘so far’ with past measures of profitability”. He goes on to say that customers are rarely lost to competitors, but more often because the businesses they patronize seem not to care.

Even internal customers can feel devalued, Mr. Travis noted. A focus on inter-departmental collaboration, such as between Marketing Departments and Research & Development groups, can help reduce finger-pointing and increase overall output.

OneAccord partner and co-founder Dave Parker said, “At OneAccord, we view organizational success as more than an improvement in the sales division, a great product launch or a new brand or a revamped sales force. A OneAccord engagement leaves the organization with the infrastructure to grow predictably and a culture that can adapt to the changes necessary to reach the next level.”

About OneAccord

OneAccord is a partner-owned, sales and marketing professional services firm that delivers significant operating executive experience to clients. The firm brings customer-driven organizational competencies that can empower clients to multiply revenues and delivers products and services that incorporate best practices in strategic sales, marketing and leadership to drive profitable, sustainable revenue. OneAccord partners’ operational experience spans a wide range of industries, from consumer products and services to business-to-business technology and service providers in large corporations and mid-market businesses, as well as start-ups. Client engagements can encompass time and/or deliverable defined project work, to interim or permanent leadership roles.

Columbo is a trademark and copyright of Universal Studios.

Posted on Wednesday, July 2nd, 2008 at 3:04 pm.
Filed under Static, newsrelease.