Paul Travis Elected President, IMC USA Pacific Northwest Chapter
Paul Travis of OneAccord Elected President,
Institute of Management Consultants USA,
Pacific Northwest Chapter
Will Apply Specialized Marketing Expertise to Membership Development at IMC
SEATTLE, Washington (March 23, 2008) Paul Travis of OneAccord LLC has been elected President of the Pacific Northwest Chapter of the Institute of Management Consultants USA. Mr. Travis is a partner at OneAccord, a leading sales and marketing professional services firm headquartered in Seattle with 15 offices in North America.
Mr. Travis co-authored the book “Leadership on Demand: How Smart CEOs Tap Interim Management to Drive Revenue.” Nicknamed “the Columbo of Marketing” for remarkable success in digging up clues to true customer behavior, Mr. Travis has spent 25 years in high technology, marketing, and consulting. His two core specialties are:
• Determining and developing the right product for a given target market
• Establishing the right marketing infrastructure to profitably attain and retain customers.
“One of our core beliefs is that startups often need the same things to become successful as the largest private and public companies do,” said Jeff Rogers, a Managing Partner at OneAccord. “Paul knows how to apply the strategies for success in business to building member benefits and community viability for IMC’s Pacific Northwest Chapter.”
About OneAccord
OneAccord is a partner-owned, sales and marketing professional services firm that delivers significant operating executive experience to clients. The firm brings customer-driven organizational competencies that can empower clients to multiply revenues and delivers products and services that incorporate best practices in strategic sales, marketing and leadership to drive profitable, sustainable revenue. OneAccord partners’ operational experience spans a wide range of industries, from consumer products and services to business-to-business technology and service providers in large corporations and mid-market businesses, as well as start-ups. Client engagements can encompass time and/or deliverable defined project work, to interim or permanent leadership roles.
