New Book Covers the Emerging Trend of Hiring Interim Sales and Marketing Executives

SEATTLE, Washington (March 28, 2008) LOD Publishing, LLC has published a book by Chuck Besondy, Theresa Heath, and Paul Travis called, “Leadership on Demand: How Smart CEOs Tap Interim Management to Drive Revenue.” The co-authors are partners at OneAccord Corporation, a leading sales and marketing professional services firm headquartered in Seattle with 15 offices in North America.

“Leadership on Demand,” available both in trade paperback and as eBook, reports on the new trend among progressive CEOs who are increasingly making use of interim sales and marketing management to fuel rapid growth without adding fixed overhead.

OneAccord co-founder and partner Dave Parker said, “According to the 2004 census, there are over 1,000,000 mid-market organizations that generated around $7B in sales that year and want their leadership to grow the organization to next level. Historically, the type of leadership necessary for this was all too often out of the reach of these firms because of the overhead of expensive compensation packages. Chuck, Theresa, and Paul have laid out a number of key principles and practices that we’ve developed as a team at OneAccord in the pages of a book that can benefit a business of nearly any size in short order.”
In 14 chapters, “Leadership on Demand” shows CEOs how to:
• Identify when interim management should be considered
• Structure an engagement
• Socialize the solution within the organization
• Justify the fee, etc.
The book includes interviews from CEO’s, COO’s and Board members who share their experiences and insights about the prudent use of on-demand leaders in small and large organizations. “Leadership On Demand: How Smart CEOs Tap Interim Management to Drive Revenue” can be ordered from www.leadership-on-demand.com or Amazon.com.

About the Authors
The authors and editor of the book have over 75 years combined sales and marketing management experience primarily in high tech, pharmaceutical and medical device sectors.
Charles Besondy, author: After a career holding marketing leadership positions for small high-tech companies in Washington State and Texas, Besondy began his consulting and interim management practice in Austin in 2001. He has conducted interim management assignments for a range of companies, such as a Web start-up, a computer manufacturer, s professional sports franchise, and a large financial services vendor. Regarded as an authority on the topic of interim management for marketing functions he is co-author of the book, “Leadership On Demand: How Smart CEOs Tap Interim Management to Drive Revenue”. His blog on the same topic, One Riot - One Ranger, (http://cbesondy.wordpress.com) is a popular source of insight and leading-edge thinking on the topic of interim management.
Paul Travis, author: Having managed a team of 10 and a budget of $5 million as a Vice President of Marketing for a publicly traded internet security company, after executive roles in foodservice to software publishing, Travis made the move into consulting. He has served in both project and interim capacities primarily in branding, product marketing, and launching new offerings - for technology, food/beverage, and manufacturing clients situated between British Columbia and the Midwest United States. In addition to his capacity as President of the Institute of Management Consultants - Pacific Northwest Chapter, he serves on the board of two privately held companies. His blog, http://www.60-Second-Marketing.com, features educational insights around snapshots of “hits and misses” in the marketing world.
Theresa Heath, editor: With over 25 years of experience, Ms. Heath is an innovative leader skilled in creating and implementing business development plans that reinvigorate sales teams and grow new products and markets. A strategist with a global and conceptual perspective, Ms. Heath approaches problem-solving in a relational and holistic manner by utilizing experience, intuition and knowledge to craft fresh and imaginative solutions. Heath is a versatile executive with both sales and marketing expertise in the healthcare and technology sectors, with a particular emphasis on bringing new technology successfully to market and exceeding company goals. Her background and flexibility serve her well in consulting, particularly in sales turnaround situations, developing new markets and new product commercialization.

About OneAccord
OneAccord is a partner-owned, sales and marketing professional services firm that delivers significant operating executive experience to clients. The firm brings customer-driven organizational competencies that can empower clients to multiply revenues and delivers products and services that incorporate best practices in strategic sales, marketing and leadership to drive profitable, sustainable revenue. OneAccord partners’ operational experience spans a wide range of industries, from consumer products and services to business-to-business technology and service providers in large corporations and mid-market businesses, as well as start-ups. Client engagements can encompass time and/or deliverable defined project work, to interim or permanent leadership roles.

Posted on Saturday, May 3rd, 2008 at 6:12 pm.
Filed under newsrelease.