Dream Dinners Appoints OneAccord’s Darin Leonard as CEO
Brings Extensive Executive Experience to Permanent Contractor Position
SEATTLE, Washington (March 26, 2008) OneAccord Corporation announced today that Darin Leonard has been appointed CEO of Dream Dinners, Inc. Mr. Leonard, a co-founder of and regional managing for OneAccord Corporation, will provide executive leadership on a permanent contractor basis.
“Darin brings with him a background that seems perfectly created to lead this organization from its successful early beginning to a dominant mainstream company,” said Tina Kuna, co-founder along with Stephanie Allen of Seattle-based Dream Dinners.
Mr. Leonard spent his early years in retail with a focus on merchandising and buying. Enjoying great success at the Maytag Corporation, he held numerous positions culminating with executive posts within all three of Maytag’s divisions (retail, builder and national accounts). Mr. Leonard left Maytag to launch an innovative retail concept in the Northwest called the Maytag Stores, where he served as CEO for almost three years. During his tenure with both Maytag and the Maytag Stores, he was directly involved with major research and developmental programs launched to understand the female consumer.
During his career, Mr. Leonard has driven major revenue growth plans, systems and processes for organizations such as Serta Mattress, Zero Halliburton, Whirlpool, Fresca Mexican Foods, Schneider National, and Rosetta Solutions, among others.
“Tina and I couldn’t be more excited to be introducing Dream Dinners into this next stage of growth. We are driving the home-cooked dinner through the meal-assembly industry, taking it mainstream and investing in our future with quality professionals, like Darin Leonard, who are committed to the business and the people we serve,” said Stephanie Allen.
Mr. Leonard’s fellow OneAccord founder, Jeff Rogers, said, “OneAccord has evolved the standard executive employment agreement so a mid-market company can afford a highly accomplished fractional or interim executive with the skills to build the infrastructure and culture of the organization to grow revenues.”
About OneAccord
OneAccord is a partner-owned, sales and marketing professional services firm that delivers significant operating executive experience to clients. The firm brings customer-driven organizational competencies that can empower clients to multiply revenues and delivers products and services that incorporate best practices in strategic sales, marketing and leadership to drive profitable, sustainable revenue. OneAccord partners’ operational experience spans a wide range of industries, from consumer products and services to business-to-business technology and service providers in large corporations and mid-market businesses, as well as start-ups. Client engagements can encompass time and/or deliverable defined project work, to interim or permanent leadership roles.
About Dream Dinners
Incorporated in April 2002, Dream Dinners®, Inc. is recognized as the originator of innovative and convenient dinner-assembly stores, a fast-growing category in the $170 billion home meal-replacement industry. Dream Dinners is transforming the dinner hour by making it easier for families to share healthy, home-cooked meals together.
###
Contacts:
Jeff Bradley
OneAccord
425-466-8760 or email Jeff at jeff.bradley@oneaccordpartners.com.
Leave a Reply
You must be logged in to post a comment.

