Prepared by: Eric Fry, Principal – Pacific Northwest
Industry: Distribution
Revenue: $40M+
Location: Bellevue and Issaquah, Washington
Client Background:
- Mechatronics founded in 1978 by two brothers; master distributor of ball bearings, rod ends and other parts for aerospace, medical and a variety of industrial and EOMs.
- The company enjoyed a period of nearly 30 years of double digit year over year sales growth and expansion, but by ’06 to ’07 the company noticed a significant slowing of growth. As the company organization scaled substantially over the years the downward pressure on top line revenue created a significant decline in margin.
By January 2008 Company ownership and management determined that to re-energize the company, accelerate revenue growth, increase margin and overall profitability it needed to:
- Review how best to restructure the business and management responsibilities;
- Assess and align personnel skills and talents towards revenue productivity;
- Drive accountability throughout the organization;
- Establish process to accelerate new business growth from prospective and current customers
OneAccord Solution:
- OneAccord defined in less than 3 weeks in collaboration with the CEO, ownership, and key leaders; a step by step phased operating plan to help address immediate management and cultural pain points. The intention was to relieve organizational pressures that were impeding growth.
- The operating plan included some of the identified issues brought to OneAccord but expanded to a broader look about the direction of the organization’s vision and mission; the roles of ownership, management, and employees. Purpose:
- Identify how best to restructure; then to align personnel in the right roles with measured accountability;
- Determine underlying people issues need to resolve, then company performance would re-energize.
Engagement Highlights:
Over a period of 6 well defined phases drawn from the initial operating plan, yet flexible to adjust to circumstances, and checked off with management OneAccord:
- Ascertained and defined company talent pool to help shape organizational direction. Conducted more than 30 DISC Personal Style and Fit evaluations that included middle to senior management;
- Recommended, implemented, and trained new customer facing, revenue driven teams empowered to deliver results aligned with company needs, group and individual accountability;
- OneAccord provided on site leadership to drive execution via an interim VP of Sales and Marketing from February 2008 - April 2009 whose role focused on:
- Building of dynamic forecast and flash reporting capabilities for executive level decision review;
- CRM tool management;
- Business development via lead generation program;
- Sales management of teams to key goals and metrics.
Results:
By 2009...
- Sales increased +16.9% (2008 over 2007)
- Sales actual exceeded 2008 forecast; +10% vs. a +7% goal.
- 5% incremental or net new business contribution of total revenue; with a +8 p.p. margin gain to 39%;
- Established organizational and sales leadership foundation for sustained corporate growth consistent with ownership and management goals.
- Mechatronics CEO, Kent Ross commented:
“The results (with OneAccord) were more than I had hoped for. They helped Mechatronics move to the next level with double digit growth and much happier employees with a future. Mechatronics has and will always be a good place to be, but now we are on the road to being great. You truly helped us to ‘Build it Strong, Build it Deep and Build it to Last.’”
A Sincere “Thanks” - Kent Ross