Planning to Fail? Most people don't....it just happens.
For many attempting to do business, the same way they used to do it is yielding second-rate results. When was the last time you addressed and reworked your business plan, or more precisely your revenue plan? How long has it been since you have referred to your sales and marketing plan? Do you have a business, sales or marketing plan? As the age old mantra goes, “Failure to plan is a plan to fail”.
Peter Drucker, the business and quality icon, said it a bit differently in his book, The Practice of Management: “Any organization in which marketing and sales is either absent