We frequently hear the statement "what was successful last year isn’t working anymore, so what can we do to find the magic again?" There really is no easy answer, but there is a process that will enable you to find success with your marketing initiatives.

1. Analyze the market: The better you know your industry, your customers, your competitors and yourself, the better you will make good decisions that give you leverage in your marketplace.

Some of the basics include knowing your S.W.O.T.

Here is Jeff talking about insecurity in the marketplace, revenue growth in struggling businesses, and the need for businesses to move forward.

Jeff's ideas include:

1. Why we exist in the market

2. Insecurity in the marketplace

3. Working in a collaborative model