Acronyms, we are surrounded by them! It’s because people remember acronyms, and they have been widely used for thousands of years, e.g. the official name for the Roman Empire, and the Republic before it, was abbreviated as SPQR (Senatus Populusque Romanus). Acronyms act as a mnemonic device to greatly assist in memory retention and learning. When I think about methodologies for sales and marketing processes, a plethora of acronyms spring to mind, e.g. SPIN, IDEA, ABC, ALF, AFTO, as well as a host of others. Now I’d like to introduce another: PPPPPPPPPPPP.