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How to Select the Best Media Mix

By Andrew Ballard Guest Writer Just when you thought the extent of communications channels couldn’t get any more confusing — POW! — a new medium emerges. Media fragmentation has made it far more difficult for marketers to generate a positive return on their investment. Holy media plan, Batman, what do we buy now? In this […]

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People walking on pavement marked by numbers

Part 4: Stewardship and the Numbers

Stewarding the Numbers Financial statements and accounting jargon can be confusing. What is the difference between accrual accounting and cash accounting? What does double entry mean? How does the income statement impact the balance sheet? Should I focus on my bank account or my profit and loss statement to know whether I am profitable? What […]

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Business leaders shaking hands

Part 3: Stewardship and Talent

Stewarding Key Areas of Expertise Business owners and CEOs of small, privately held businesses are faced with multiple demands on their time. They are tasked with developing new markets, growing the existing market, keeping on top of changing technology, creating a healthy internal culture, communicating a consistent brand to the marketplace, developing and maintaining customer […]

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Plants growing

Part 2: Practical Applications of Stewardship

Stewarding Profits The foundation of building a sustainable business is to make a profit. But how much profit is necessary to sustain a business? How much of that profit should be invested back into the business? How much of the profit should go into the business owner’s pocket? Good stewardship of profits requires carefully planning […]

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Man sifting grain

Part 1: What Is Stewardship?

The term “stewardship” has multiple meanings in various contexts, but the Merriam-Webster definition fits the business context well: “The conducting, supervising or managing of something; especially the careful and responsible management of something entrusted to one’s care.” The business world has focused much of its time and resources on developing as large of a monetary return […]

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