Rick Wirthlin - Senior Partner / Director of Consulting Services
Sales Force Optimization
Rick Wirthlin has built a 28-year career in the financial services industry. Rick is a dynamic leader who inspires trust and enthusiasm from clients, teams and community leaders. He has a proven track record for consistently leading significant business growth efforts and developing successful sales teams. Rick is recognized as a collaborative leader, strategic thinker and developer of talent with a focus on client advocacy and community involvement.
Rick is a native of Cincinnati, OH and, after holding executive level positions at banks in the Midwest, Rick and his family moved to the Seattle area when he was named President of Key Bank Seattle in 2007. Rick guided Key through the challenging down market, managing to inspire profitable revenue, contribution margin, and balance sheet growth in all areas of banking. He grew Key’s deposit market share from fifth to second in the state of Washington during his tenure, while overseeing 99 branches and over 900 employees.
Rick also quickly assimilated into the area’s business community and serves as Treasurer of the Seattle Chamber of Commerce, Treasurer of the Tateuchi Performing Arts Center Board, the Executive Committee of the Pacific Coast Banking School and, as a Director of the Western Golf Association, he has helped develop the Evans Scholar caddie program in the Northwest.
Rick is married with two children. His family has adapted well to the area and all enjoy skiing, hiking, golfing, volunteer work, church and traveling.
William J. Boucher – Regional Marketing Director & Consultant, Marketing & Communications: “Rick is a true inspirational leader; he is focused on results while inspiring those who he led to achieve their personal and business potential, as well.”