Whether your non-profit is large or small, you can help your staff (program, administrative, and development) understand that fulfilling their job description alone is not enough to move the mission forward. With your vision and guidance, they can learn how to help you with fundraising . . . and even enjoy it!

You know from your experience as a non-profit leader that personal relationships with your donors are the key to an effective fundraising effort.

And your non-fundraising staff can help you build these relationships, because program staff members are doing the work that stirs givers’ hearts. So, the best relational “fit” for a donor might be with another staff member, rather than someone from your fundraising department.